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Nicotine pouches vs traditional snus – the differences

5 september 2026

Nicotine pouches vs traditional snus – the differences

The big difference: tobacco

Traditional snus contains ground tobacco, while white snus is completely tobacco-free. The nicotine in the white pouches instead comes from purified nicotine added to plant fibre.

Comparison

White snus (nicotine pouches): - Tobacco-free – does not stain teeth - Minimal drip, fresh flavour - Longer shelf life without refrigeration - Discreet under the lip

Traditional snus: - Contains tobacco - Can discolour teeth - More drip, stronger tobacco flavour - Should be stored in a cool place

Why do so many choose white snus?

The fresh feeling, the wide range of flavours and the fact that teeth are not discoloured mean that more and more Swedes are switching to nicotine pouches. The assortment is growing rapidly – from classic mint to fruit, berry and spicy varieties.

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